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Lights, Camera, Listing (act two of two)

Tuesday, May 20, 2025
3:15 PM - 4:15 PM East Coast USA Time
Location: Sun Ballroom
Crowded shelves and warehouses with shrinking margins create a very challenging environment for new alcohol products. The Control Markets must sharpen their business and marketing acumen and be very discerning on new product selection and placement. In this two-part session, you will take a look inside the boardroom as a Control Jurisdiction hears a new product pitch then deliberates on the criteria that will guide their decision. Gain valuable insights as to what is discussed “behind the curtain” as to how these important decisions are made.