Skip to main content
2025 NABCA Annual Conference Main banner
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.

Lights, Camera, Listing (act one of two)

Tuesday, May 20, 2025
2:00 PM - 3:00 PM East Coast USA Time
Location: Sun Ballroom
Entry into a Control Market with a new alcohol product takes more than just a great bottle—it requires a compelling pitch, a solid understanding of buyer expectations, and a strategic approach to distribution. In this two-part session, you will visit a boardroom and walk through the key steps to securing retail shelf space, from perfecting the brand story and pricing strategy, to navigating compliance and building retailer relationships. Learn how to stand out in a crowded market, negotiate with confidence, and turn a one-time placement into long-term success.